First, Alexander Wang moved his show from Manhattan to Bushwick, hosting #Wangfest and serving Shake Shack. Then, he said goodbye to New York Fashion Week altogether. The New York Times reported that Wang will be moving his shows from the traditional February and September schedule to the precollection months of June and December.
Wang is the latest in a handful of designers who’ve left NYFW for other options, such as cheaper presentations or forgoing a runway at all. The company announced that the new schedule “is widely considered to be a transformative solution for the global industry, breaking out of the conventional fashion calendar.” What that essentially means is that it allows the label to spread out the products into monthly deliveries and translates into less wait time for buyers.
Back in July, Vogue published a piece asking why American designers like Rodarte, Proenza Schouler, Altazurra, and Thom Browne were opting out of New York Fashion Week. One potential answer could be as simple as wanting to try something different. Steven Kolb, president, and CEO of the CFDA speculated that the departures could be prompted by the Boston Consulting Group’s 2016 study, which encouraged designers to “try different things” in the face of a “broken” fashion industry.
Also, in the time of being able to shop new collections online immediately, NYFW just might be losing its purpose a bit.