On Thursday, Givenchy shared the least cryptic-trying-to-be-cryptic message on its Instagram page. In a short video featuring a shadowed silhouette of Ariana Grande’s very famous high ponytail, the brand scream-captioned a teaser that read: “THE NEW FACE OF GIVENCHY, REVEALED TOMORROW.” Artistic Director Claire Waight Keller also posted the video, indicating that it may have something to do with the label’s Winter campaign. Subtle, guys!
In the last year, Grande has solidified herself as one of the biggest names in music. She’s broke several number one records, released two full albums, and became the youngest woman to ever headline Coachella. A move toward major fashion contracts makes sense given her upward trajectory.
Now we sit for a full 24 hours waiting to see what’s really going on. Though we kind of, sort of, probably already know what it’s going to be…