What better place for an experiential beauty installation than Art Basel?
Alice Longyu Gao is a DJ, creative producer, and performance artist with unmistakable style — every color of Manic Panic, accompanied by rainbow eyes and silky club kid vibes. She’s been seen a little of everywhere lately, from Racked’s piece on her Harajuku style to her essay for Refinery29 on the power of bold makeup. Now, she’s bringing a little bit of Harajuku to Miami Beach with her experiential beauty installation at Art Basel.
Her installation, Pericura, will be based off Japanese instant photo booths (pronounced “Purikura”) where you experiment with filters and pimp your photos with endless backdrops, stickers, and text. They’re basically the OG version of the filters that you can apply on Snapchat or Instagram Stories.
Nail artist Mei Kawajiri using CND polish and hair artist Kahh Spence is teaming up with The Braid Bar. Custom makeup looks will be done by Alice herself. “The installation is all pink and we are decorating everything in a Harajuku style. It feels like a wonderland. I want people who see the installation to forget about something – all the normal things they are into. I want to inspire them to consider alternative things,” Longyu Gao told Daily Front Row.
If you’re in Miami, stop by Freehand Hotel to check out Pericura from December 7th – December 9th. Make your appointments via the Hooch app.