The Internet Wants Baby Phat—Just Not Forever 21

There have been rumors of a Baby Phat relaunch for quite some time. The iconic Y2K brand, headed up by former supermodel Kimora Lee Simmons, gave us faux fur bombers, dangerously low-rise pants, and rhinestone everything. It was a celebrity favorite, and famous for privileging women of color.


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Now, a Baby Phat comeback has become a reality.

Fast-fashion giant Forever 21 has revealed it will releasing a Baby Phat collaboration with Simmons that will echo the brand’s roots of offering women “a way to express themselves and to be a part of the birth of lifestyle apparel that didn’t yet exist.” However, not everyone was pleased with the news. In fact, much of the Internet had thoughts.


The news comes just a week after Forever 21 was reported to be flirting with bankruptcy and facing restructuring. No doubt the company is feeling the affects of the collective abandon of fast fashion—especially when it comes to brick-and-mortar stores.


Perhaps Baby Phat will be enough to get people back on-board.

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