PRIDE Month is always a time for celebrating how far we’ve come within the LGBTQ+ community while bringing awareness to the work that still needs to be done, but this year’s PRIDE was a special one. Not only are we coming together to show our support to the LGBTQ+ community, but we’re also honoring the 50th anniversary of the Stonewall Inn riots.
Just like us, brands around the globe know this is a special time in history—which is why many of them are jumping on the bandwagon and plastering rainbows on their products to show “support.” But, while far too many brands are trying to profit off of PRIDE, a few are stepping up and putting their money where their mouths are. As PRIDE month comes to a close this weekend, show your support with some of the beauty brands giving back to the community this June:
Since its inception, M.A.C. has shown support for the LGBTQ+ community with their “Viva Glam” campaigns, which donated to the M.A.C. AIDS Fund. But, this year the beauty brand decided to take their support to the next level: not only did they ramp up their philanthropic efforts by donating $500,000 to GLAAD over the next two years in honor of Viva Glam’s 25th anniversary, but they’re also major sponsors to PRIDE events across the country, such as NYC WorldPride 2019.
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Happy Pride! Help us make a difference by purchasing Prism Exfoliating Glow Potion. With every purchase of Prism this month we will donate $5 to @immigrationequality to help LGBTQIA+ immigrants in the U.S. Thank you for your support! ❤️🏳️🌈✨photo @makeupnskincarelover #beyondcleanbeauty #prismpotion #prismserum #pride
You don’t need glitter and makeup to get in the PRIDE spirit: this year, skincare brand Herbivore Botanicals is showing their support by donating $5 of every Prism Exfoliating Glow Potion to LGBTQ and HIV+ immigrant rights organization, Immigration Equality.
Youth to the People
That’s not the only skincare brand stepping up to the PRIDE plate: Youth to the People is donating 100 percent of the profits (up to $50,000) from their Limited Edition Pride Superfood Cleanser to GLSEN, which works to create safe and inclusive spaces for LGBTQ+ youth across the nation.
lilah b.—aka the most aesthetically pleasing beauty brand of existence—is donating 10 percent of their profits from all of their sales to The Trevor Project, which provides crisis intervention and suicide prevention services to LGBTQ+ youth.
This year, Milk Makeup debuted their Wear Your Pride pack: a makeup bag filled with a trio of glittery, vibrant products. What’s so special about this set? 100 percent of the proceeds from each set sold is being donated to The Center, a New York City organization that provides programs for health, wellness and community connection within the LGBTQ+ community.