The Brands Breaking Down Barriers, One Foundation At A Time

As much progress as we’ve made on the diversity front, it’s still disappointing to see that most beauty brands are failing with their foundation shade ranges. Let’s face it: while many brands are deciding to expand their palettes, those of us that aren’t within that short spectrum of fair to tan are usually given the short end of the stick. It usually goes like this: a brand totes its “new and improved” 40+ shades, with the majority of them being variations of beige.

 

But, it looks like there’s (finally) a light at the end of the tunnel, as a few brands are popping up with shade variations that actually have, well, actual variation. Below, check out the top brands that are evolving the cosmetics world into an inclusive universe, one foundation at a time.

 

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

 

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Shade range: 50

 

Of course we have to start this off with the crown jewel of foundations. When Rihanna announced its initial 40-shade launch in 2017, the beauty game was completely changed. Soon after, almost every major makeup brand followed in her footsteps to create wider, more inclusive shade ranges. And, as of today, the brand’s shade range has increased to 50 different full-coverage hues (plus, they also launched 50 different concealer shades to complete your look).

 

Cover FX Natural Finish Foundation

 

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Shade range: 40

 

If you’re looking for a lighter coverage for those “no makeup”-makeup days, try out this natural finish foundation. It has a full range of 40 different shades to choose from, so you can easily find your perfect match.

 

Dior BACKSTAGE Face & Body Foundation

 

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Shade range: 40

 

While we’re all at the edge of our seats waiting for Dior’s recently announced 67-shade range for its FOREVER collection, we’re all for patting on this full-coverage foundation. No matter how severe a blemish may be, this pick will seamlessly cover it up. Plus, it’s also perfect for covering up any chest or bacne flares (because yes, they happen at the most inappropriate times).

 

Flesh Beauty Firm Flesh Thickstick Foundation

 

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Shade range: 40

 

For a more affordable option, try swiping on this stick foundation. It comes in 40 buildable shades, so you can go light with your coverage or pack it on for the ultimate dewy finish.

 

Lancôme Teint Idole Ultra Long Wear Foundation

 

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Shade range: 45

 

You’re probably familiar with this foundation via your mother’s makeup bag, but it seriously puts in werk. A matte, oil-free finish, that won’t budge an inch off your face? Yes, please.

 

NYX Professionals Can’t Stop Won’t Stop Full Coverage Foundation

 

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Shade range: 45

 

Beloved by beauty influencers and MUAs across the globe, this affordable option is perfect for any beauty obsessive on a budget.

 

CoverGirl TruBlend Matte Made Liquid Foundation

 

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Shade range: 40

 

2018 was truly the year of CoverGirl: they went cruelty-free, and updated its most popular foundation to include 40 different tones.

 

Estée Lauder Double Wear Stay-in-Place Foundation

 

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Shade range: 56

 

Another timeless classic—with a major upgrade. This foundation has one of the most expansive lines on the list with a whopping 56 different shades to choose from.

 

Maybelline FIT Me! Matte + Poreless Foundation

 

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Shade range: 40

 

A classic matte foundation, 40 different shades to choose from, all under $10. Need we say more?

 

MAC Studio Fix Fluid SPF 15

 

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Shade range: 60

 

MAC Cosmetics may be giving Fenty Beauty a run for its money (sorry, Riri), because it’s the brand with the most shades you can choose from at the moment. With a wide range of 60 full-coverage shades, plus the added benefit of broad-spectrum SPF protection, we can’t help but say this is a clear winner in our book.

 

ColourPop No Filter Foundation

 

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Shade range: 42

 

Ditch the FaceTune and dab on this buildable foundation. It dries down to a matte finish, leaving even the oiliest of skin types grease-free.

 

Il Makiage I Woke Up Like This Flawless Base Foundation

 

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Shade range: 50

 

For a true skin-like finish, reach for this mattifying wonder. It’s everything you can ask for: streak-free, grease-free, a lightweight feel, and includes a large variety of shades to choose from.

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