Contrary to the never-ending stories calling out teddy bear coats as this season’s biggest trend, there’s another style reigning supreme this winter: knitwear. Before you scoff and ask how sweaters, already a cold-weather staple, can be a trend, we invite you to take a stroll through your Instagram feed. Those Ganni mohair sweaters sparked an oversized knitwear obsession that just won’t quit. Far from nude cashmere cardigans or ribbed turtlenecks, this season’s most popular items are hella-chunky and full of bright colors and exaggerated stripes. They’ve also inspired a slew of brands making luxury knitwear through handcrafted techniques—and we can’t stop bookmarking their cozy, pastel-colored pieces.
Here, meet five knitwear brands that are reinventing the idea of your usual winter sweater.
Frisson Knits’ creator, Charlotte Jennings, was on the right path when she named her recently-launched knitwear brand. The French word frisson translates to shiver, an adequate depiction of us come winter. Sustainably conscious shoppers take note: Each garment is handmade using New Zealand-grown and spun wool.
There’s nary a micro-influencer that hasn’t posed in one of Miaimi’s colorful striped sweaters. The Berlin-based knitwear brand, brought to life by Maike Dietrich, is a favorite for well-coiffed lifestyle bloggers—so much so that they even released a capsule collection with Madewell this past fall.
Valentine Witmeur started her Belgium-based brand in a quest to produce high quality, one-of-a-kind garments. The label’s knitwear is crafted by a small, family-owned atelier in Portugal, resulting in beautiful sweaters sold for a relatively affordable price point.
Since 2004, Loopy Mango’s two New York-dwelling founders, Waejong Kim and Anna Pulvermakher, have been inspiring women to take up the craft themselves through comprehensive D.I.Y. crochet kits and materials. Though the kits are Loopy Mango’s bread and butter, the brand’s own handcrafted creations that are worth checking out.
View this post on Instagram
Having an afternoon coffee break to fuel ⛽️ me up to keep the productivity moving, it’s been a busy but amazing few weeks 〰️〰️〰️ Every row hand knitted & sewn together by me to arrive to you for Christmas 🌲 Here’s a #tbt to that green ✌🏻& I can’t wait to show you what I’ve been making these last few months 💌 once I’ve got the ok from Santa🎅🏼it will be a go to show ✨✨✨ #goldfrecklesknitwear #thankyou
Just across the pond, Saskia Thomas has been turning a fun hobby into an exciting new fashion brand. Coming from a generational line of seamstresses, Thomas went on to earn a textile degree, using knitting as a meditative pastime. In time, her knitwear designs had garnered enough praise for her to eventually launch Gold Freckles.