One look at the plus-size industry and you’ll notice that for all of its recent accomplishments, it’s still rare to come across size-inclusive brands that properly service its customer. For every Premme that’s willing to push style boundaries, there are five other labels that assume wrap dresses, floral maxi skirts, and generally conservative silhouettes are all women sizes 14 and up want to wear.
That’s why it’s worth noting when new companies are willing to embrace style-minded plus-size women. Below, get to know three new size-inclusive brands that are doing just that.
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Malas launched her namesake brand this past November with the intention of breaking the rules about plus-size fashion. Full of fun colors and an unapologetically edgy aesthetic, women sizes 14 to 32 will love Tamara Malas’ mindset that plus-size women shouldn’t be forced to cover up.
Since launching in late 2017, Roucha’s been crafting designs for a spectrum of women spanning sizes 0 to 20. Jill Wegner, Totokaelo’s founder and former chief executive, launched her inclusive brand after years of seeing a discrepancy in sizing available within her own shop. Thus, Roucha’s mission is to design for all women, regardless of height or body type.
Designer Cynthia Vincent launched Baacal, a plus-size clothing label for women sizes 10 to 22, this past December. In contrast to her namesake brand, Baacal boasts sleek, modern silhouettes made from upcycled materials. While most of its offerings are work-appropriate, Baacal’s cool styling proves its pieces are streetwear-friendly, too.