Also, PSA, the Burberry Check is back

Thanks to Christopher Bailey, Burberry is reinventing the iconic check print. Vogue UK reports that Burberry is launching an exclusive capsule collection for Net-a-Porter, billed as an “eclectic mix of British iconic staples.” The 14 pieces are an extension of the brand’s runway-to-retail (“see-now, buy-now”) model debuted at its September 2016 show where pieces shown on the runway were available for purchase the minute the show ended.

The collection, Burberry says, is comprised of “delicate lace dresses and gowns, plastic waterproof outerwear, form-fitting jodhpur trousers and long tartan check skirts.” Burberry has a long history with Net-a-Porter, having stocked with the online retailer since 2005. It’s also a stellar way to connect with a younger audience, in addition to the recent renaissance of the classic Burberry check by people like Adwoa Aboah and Rihanna, who are wearing the print with unexpected colors and hooded jackets.

“This collection finds the humor, and the beauty, and the pathos, and the sheer glorious eccentricity of the British way of dressing,” Christopher Bailey, Burberry’s chief creative officer said in a press release. “We’re all for glorious eccentricity, and whether that means pairing a tartan skirt with a check bomber or throwing a military jacket over a lace dress, this is just the inspiration we need for a closet refresh.”

Shop the collection here.

No more articles