Burberry’s New Look Has Arrived

Burberry is back and better than ever.

Italian designer Riccardo Tisci was appointed the creative director of Burberry back in March, but he is already making his mark on the quintessentially British brand. Picking up where former creative director Christopher Bailey left off, Tisci is charged with the task of reinvigorating the storied label for a new generation.

A few days ago, Tisci unveiled some of the first looks at the brand’s new campaign on Instagram. Making sure that his first impression at Burberry is in line with the brand’s heritage, Tisci paid homage to some of their most well-known styles, including trench coats, car coats, and ponchos.

B Classic | The poncho #bclassic @burberry??

A post shared by Riccardo Tisci (@riccardotisci17) on

In a caption, Tisci wrote, “I wanted to celebrate the beauty, heritage and legacy that I discovered when I first arrived at Burberry. ‘B Classic’ is an edit that I’ve curated to honour [sic] the icons of the House—pieces like the trench coat, the quilted jacket, the car coat, the kilt—which sits at the heart of the SS19 pre collection designed by the fantastic Burberry design team.”

After a tenure of 13 years as creative director at Givenchy, Tisci’s getting ready for new adventures. In September, the creative genius will showcase his first full collection for Burberry, including the 12 looks that have already been teased.

And the brand’s wares might even get a little bit better under the helm of Tisci, who has been working with CEO Marco Gobbetti to bring its leather goods supplier in-house.

In a statement, Gobbetti said, “This acquisition is a major milestone for us and a statement of our ambition in this strategically important category. It will create a centre of excellence for Burberry’s leathergoods, covering all activities from prototyping, product innovation, engineering and the coordination of production. This will give us greater control over quality, cost, delivery and sustainability of our leathergoods.”

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