Before we go further, let me clarify: No butter is needed to create this look—just a bit of makeup. The trend was started by professional makeup artist Isabelle De Vries, and the look is all about creating a healthy, radiant sheen across your cheekbones and nose. But, unlike the glass skin trend, you’re trying to mimic the hunger-inducing gleam and smoothness of a fresh tub of untouched butter. As a self-described butter addict (my family and friends have all expressed concern over my butter indulgences, but that’s a conversation for another day), the need for me to embody the undeniably best spread on the planet is clear.
According to De Vries’ tips for Allure, a precise concoction of hydrating skin preppers (hello, hyaluronic acid), a luminous primer, an illumination foundation, and of course a ton of liquid and cream highlighters and blush will have you achieving the look. But, the key component is balm—and it’s not going where you’d expect it.
De Vries’ abides by generously slathering the Danessa Myricks Beauty Dew Wet Balm “over your cheekbones,” as well as a few dabs across the eyelids for an intensely dewy finish. Top off with a quenching facial setting spray of your choice, et voila: you look good enough to eat.
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