Since Raf Simons took charge of Calvin Klein in 2016, he’s refreshed the brand’s creative direction as well as its fashion offerings. And now, Simons is launching a new fragrance succinctly titled “Women.”
Simons tasked artist Anne Collier and creative agency Lloyd & Co. with conceptualizing the campaign for the fragrance, which is meant to celebrate women.
“I was curious to see if it was possible to create a different kind of image: an image that was both confident and empathetic,” said Collier in a statement.
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Collier chose to shoot Lupita Nyong’o and Saoirse Ronan for the campaign. They’re flanked by women that “inspire” each of them.
“Eartha Kitt and Katharine Hepburn are examples of people who didn’t accept the status quo; they made room for themselves. I am drawn to their integrity, and their ability to speak up and speak out for what they believe in, to change the course of history,” Nyong’o said.
“Sissy Spacek has this openness to her, this presence,” said Ronan. “Nina Simone was able to shape the music industry and herself, make it into what she needed it to be.”
Developed by perfumers Annick Menardo and Honorine Blanc, the fragrance aims to capture a juxtaposition of “strength with fragility, freshness with sensuality.” The scent embodies “a woody floral” aroma with notes of orange and cedarwood.
Truly a collaborative effort, Collier worked with Suzanne Dalton to develop the perfume bottle. The cap features a clear disc with an image of a giant eye printed on top of it. For Collier, it is meant to represent “our inner and external lives, between our desires and our everyday realities.”
The full lineup of Calvin Klein “Women” products are available at Macy’s beginning August 15.
Shop the current Calvin Klein fragrances.
