🎶 And I said / what about / breakfast at Tiffany’s 🎶
Your high school self, the one with the Audrey Hepburn poster on your bedroom wall, is about to be very excited. Tiffany, after years of weak sales, is opening the Blue Box Café at its Fifth Avenue location, and one can only imagine that it will be a sort-of “break the Internet” moment for lifestyle Instagrammers.
Open to the public starting Friday, the Blue Box Café will be filled with the company’s iconic hue, from the walls to the fine bone china, to the trinkets inside the glass wall displays, to the waiters’ ties and aprons. The cafe features a set menu, with prices at $29 for breakfast and $49 for tea. Tiffany’s is a classic heritage brand that hasn’t quite found its millennial niche, and the company is hoping this turns things around.
“In the past few years, Tiffany missed a big way to make consumers enthusiastic. The product innovation was not there. The management must shake off the dust and make it shiny,” luxury analyst Mario Ortelli told Racked.
Should you be visiting New York and want something to please your mom — or you’re a current New Yorker with a desire for a traditionally elegant afternoon — walk up to the fourth floor of Tiffany, past the $350 rose-gold straw and $1,500 Lego set, and feel very chic among a whole lot of robin’s egg blue.