The supermodel/actress launches female empowerment campaign with Puma
For those who ever doubted Cara Delevingne’s superstar status, she’s had a megawatt couple of weeks. She’s making headlines with her platinum shaved head, smashing any box-office skepticism alongside Rihanna on the Valerian tour, and now – with the help of Puma – launching a global female empowerment campaign.
The 24-year old multihyphenate has teamed up with Puma to launch docu-series #DoYou, episodes featuring women of all walks of life, empowered by the hardships they’ve faced to effect change. In the pilot episode, Cara relays after years of modeling – an industry she’s left behind for acting – she yearned “to do more and give the women changing the world a platform to share their stories.” Over the course of four episodes, Cara visits incredibly inspiring women each fighting for a different cause: third world education; teenage bullying; self-defense and mobilizing poetry.
Cara’s journey begins in a refugee camp in Uganda, organized through the UN’s Girl Up program –“uniting girls to change the world, ” and the United Nations High Commissioner for Refugees (UNHCR). Amidst the tales of malnourishment and lack of educational materials, Cara underscores the strength of a single woman who walked for three weeks with her two children to make their way to refugee aid. Of all the ties that bind the women together in the docu-series, its the unbelievable perseverance they exude to overcome negative circumstances. The next three episodes introduce you to Get Lit, a teenage literacy program, Martial Smarts, a Muslim-Canadian professor teaching self-defense, and two bullying survivors – one Trans activist – advocating via apps and campaigns to show victims they are not alone.
In addition to the films, Cara and Puma designed two special sets of laces, featuring empowering statements like “unique”, “courage”, and “do you”, to benefit UNHCR. The brand has already committed a $100,000 donation to the organization, putting their money where their mouth is in support of the activism campaign.
In her final statement in the fourth episode, Cara posits a call to action to her viewers “you deserve to be heard, to ask for what you want and need, to bring about change. We can do this. Do You.” For those who share their stories using #DoYouStories, ten will be chosen for a chance to spend a day with Cara. Other corporations looking to jump on the inclusivity train (ahem, Pepsi) should take note; Puma x Cara’s campaign sets a new role model for an effective, empowering campaign.
Join the movement and watch the rest of Puma x Cara Delevingne #DoYouStories here.