The fur-free trend continues! Coach is the latest in a series of luxury fashion labels from Gucci to Diane von Furstenberg to announce that they’re going fur-free. On Tuesday, Coach’s Chief Executive Joshua Schulman announced the brand’s decision to ditch fur.
“Coach has been committed to advancing sustainable practices for many years, with the introduction of our corporate responsibility goals in 2015,” Schulman stated in a press release. “Back then, we laid the groundwork for prioritizing social and environmental initiatives. The decision to go fur-free is a truly meaningful milestone for the brand.”
So far, Footwear News reports, nine luxury brands – including Coach — have gone fur-free in 2018. The American fashion house is phasing out all types of animal fur, including rabbit, fox, coyote, and mink, in time for their Fall 2019 collection. They will, however, still be using shearling, angora, and mohair.
The runway isn’t the only place the switch to fur-free has been seen. Entire cities, from Los Angeles to San Francisco, have introduced legislation to ban fur, and there wasn’t a single collection using fur at London Fashion Week.
“We understood from our employee population and from our consumers that it was important to them that we take a stand on this issue,” Schulman told Business of Fashion. “We’re doing it because we believe it’s the right thing to do.”
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