After 20 years of being the world’s coolest boutique, Colette has shut its doors. At 10:30 a.m., a queue of cool people lined up as the store’s window dressers put the final touches on the last window display — 25 species of butterflies fluttering in a mesh cage.
WWD reported on Colette’s final day, painting a picture of bittersweet, but mostly sweet, goodbye. Sarah Andelman wore her Au Revoir Colette x Madhappy sweatshirt with a Noir Kei Ninomiya shirt and a printed Moncler puffer coat. Most of the boutique’s online stock had sold out by the time the e-shop shuttered at 11:59 p.m. People made the pilgrimage locally and from all over to buy a small piece of the store’s legacy.
18-year-old Canadian Baudouin Maurel said, “I’m used to queuing for sneaker sales, so I knew there would be a lot of people. It’s the most iconic store in Paris for streetwear.”
In Andelman’s final interview with Vogue, writer Amy Verner asked her to describe Colette to someone who didn’t know the store.
“What’s interesting is that it’s the same description as 20 years ago,” Andelman said. “It’s a place in Paris where we bring everything we like from fashion, design, beauty—a mix of these things—plus a restaurant downstairs that is open all day long and a gallery space where we change the exhibitions every month. If you like, it’s a proposal of what we think is most exciting at the moment.”
Much more than just a fashion mecca, Colette will be missed.