Diane Von Furstenberg Is Launching “TVF,” Which Is DVF For Young People

Starting tomorrow, DVF is launching a capsule collection called “TVF,” which is set to appeal to a much younger audience than its namesake. The line is aptly named after Diane von Furstenberg’s 19-year-old granddaughter Talita. In an interview with Vogue, Talita explained how the collection came to be: “Ever since I was literally six years old, I’ve been asking my grandma if I could design TVF for DVF,” she said. “I’ve just always wanted to do it.” 


The collection consists of 23 pieces that subtly capture the everyday wear that’s currently on-trend for aspiring young Instagram influencers. There are lilac dresses with ruffles, crop tops with sweetheart necklines, and soft, sunny floral prints. But you won’t find a signature DVF wrap dress in the collection—though it was considered. 


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“Originally, TVF for DVF was supposed to be a play on the fact that all these new, young brands are doing wrap dresses, and we need to bring it back to DVF,” Talita told Vogue. “It was going to be a collection of only wrap dresses.” Ultimately, they decided against it, but there will apparently be a wrap dress or two in the next TVF collection. 


The Georgetown University sophomore is designing for her peers—women who may not be at the 9-to-5 stage of life, but are looking for versatile closet staples that might carry them from class to an internship to dinner with friends. They’re strong yet airy pieces—a little less Studio 54 and a little more an afternoon in Paris. 


You can shop the collection at dvf.com starting tomorrow. 

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