Wet hair was seen everywhere from Alexander McQueen to Fenty x Puma
The latest — and most accessible trend — from Fashion Week? Looking like you just came in from a rainstorm.
Going with the magical nature playland vibe so many of this season’s shows had, from Chanel’s waterfall to Alexander McQueen’s garden flowers, messy, wet hair was the move for spring/summer 2018. (Sometimes high fashion can truly be for everyone.) It was seen at Moncler’s show, which was opened by the Hiplet ballerinas, hip-hop ballerinas from Chicago who danced under disco balls to Missy Elliot’s “Lose Control” and Ed Sheeran’s “Shape of You.”
Fenty x Puma also featured the wet hair look. The X-Games-inspired show featured damp styles that complimented the ’80s swimwear iterations. At Alexander McQueen, in contrast with Sarah Burton’s signature feminine looks and English garden flowers, models wore wet, stringy hair that Fashionista compared to The Ring. Chanel presented a similar, if less dark, version for its show, with transparent PVC rainwear and Chanel tweed.
PAPER’s Jake Viswanath wrote that, for Chanel, the damp hair made perfect sense considering their humid, nature-inspired theme.
“But in the case of shows like McQueen and Fenty x Puma, perhaps they just wanted a taste of the real, rugged, and natural to contrast their intricate designs or complement the athletic flavor of the show,” he wrote. “Sometimes, what fashion needs is a touch of purity and simplicity, especially in the midst of real-life chaos.