Fenty Beauty’s new commercial is extremely cool, but would you expect anything less? Starring Instagram influencer and comedian @BlameItOnKway, the commercial is proof that Fenty Beauty — and makeup in general — is for anyone, regardless of gender.

In the very funny (and very beautiful!) commercial, Kway wears different shades of Rihanna’s Mattemoiselle lipstick, from One of the Boys to Shawty. With each shade of lipstick, Kway assumes a different persona, from an animated, pink-everything aerobics instructor to a jungle queen in Fenty’s Midnight Wasabi.

Lately, Fenty Beauty has been a hit with genders across the spectrum. Ezra Miller wore the brand’s Cosmic Gloss lip gloss to the Justice League premiere, and Daniel Kaluyaa wore Pro Filt’r foundation in #480 and #490 to the Oscars. Fenty Beauty’s always reinventing the game these days.

Watch the commercial below:

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