Called AVANTgarden, the singer says it’s a “way for me to express myself without any rules”
FKA twigs can now add publisher to her list of creative credentials. The musician launched an Instagram-only zine on October 13 called AVANTgarden dedicated to braided hairstyles. The zine, which focuses on the work of hairstylist Rio Sreedharan, is the first issue in an apparent series.
Twigs tells Dazed, “I’ve struggled to feel comfortable on social media, as I’m a very private person and I find it hard to share the things I’m doing on an everyday level. It feels so intrusive and weird to me. But, if it’s something I can put creativity into and I can have a certain amount of imagination and control around it, it makes me feel much more comfortable.”
The zine makes use of Instagram’s carousel feature to create a ten-page magazine that features the imagery of black barbershops. Texts accompany some of the images, including one slide that reads, “They locked her in a cage full of wolves. Poor wolves.” FKA twigs also promoted the zine on Twitter by asking the question “How do braids make you feel?”
Responses ranged from “Connected to my mother who used to braid my hair and taught me how to do it myself,” to “Like I’m wearing a story…About the perseverance of a whole people.”
We’re stoked to see the next zine in the series, and with more than 800 million monthly users, as The Verge noted, Instagram is getting a lot more eyeballs than print magazines.
[Update: Wednesday, Nov. 7]:
It’s been almost a full year since FKA Twigs launched the first edition of AVANTgarden, her Instagram zine. This month, she launched the fourth edition of the digital title following the release of the “Fukk Sleep” music video with A$AP Rocky. The 10 “page” zine features Twigs in a custom Nasir Mazhar look that she wears to pole dance in the video, as well as a crystal Christopher Kane cage dress.
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AVANTgarden issue 4 creative direction and styling @matthew_josephs photography @orograph editor and design @suz_p make up @kabukinyc hair @jembomb animation @georgejasperstone illustration @kabukinyc styling of @asaprocky by @henson special thanks to @objectandanimal Martin at @marchivenyc @wigglesnwiggles and @deanjfhoy <3
“Welcome to AVANTGarden! Fresh out of a government testing facility, alience princess, FKA Twigs, takes New York City by storm. Let’s join her, shall we?,” the title posits. Shot by Mateus Porto, better known as Orograph on Instagram, the zine takes readers on a journey through the oft-mystified “underground” club kid scene, where personal style and expression takes center stage.
As for her eyebrows (or absence of), Twigs writes, “Government testing left you without eyebrows? Stick some rhinestones on, you can still be the belle of the ball!” Beauty conventions be damned, Twigs also firmly supports leaving the house with wet hair. “Blowouts are so 80’s! Live in the now,” she writes. “Wash ‘n go!”