Your Next Skincare Essentials Are Straight From Düsseldorf

First, our complexion-obsessed hearts had our eyes set on Seoul (and Tokyo), but now, we’re looking at Berlin. With the rise of cult-favorite beauty brands like Dr. Barbara Sturm and Weleda, the “G-Beauty” craze has struck the globe in full-force. But, what exactly makes these Berlin imports so enticing?


According to Joi Ruud, Executive Director of Global Marketing at German beauty brand Amala, its uniqueness lies within the fusion of modern science and holistic ingredients. “It marries our pioneering expertise in clean, natural beauty products with German engineering, i.e. serious, science-backed results,” says Ruud.



The results: No b.s. skincare that’s crafted with state-of-the-art techniques, sans the toxins or heavy synthetics. Instead, G-beauty relies on natural ingredients—think anti-inflammatory lavender and rose—but uses modern technology to take them to the next level. “This is where Germany really excels because we have so much history and expertise in natural products,” Ruud says. “This allows us to be innovating at the next level.”


So, what exactly does a German beauty routine entail? According to Ruud, it’s pretty minimal in comparison to 10-step Korean ones, but still requires some diligence and commitment to work. Plus, you’re also going to want to stock up on some all-natural serums.



“The most important products in the G-Beauty routine are the boosters: serums and oils that increase the power of your basic moisturizer and eye cream,” Ruud says. “For the true G-Beauty experience and results, be sure to read your labels to check that your product is clean, nontoxic and backed by science.”


If you’re ready to dive deep into G-beauty, give some of our favorite “Made in Germany” beauty products a try.


Dr. Barbara Sturm Glow Drops


Brightening Serum



If you want the gold standard of German beauty, grab this fan-favorite elixir from Dr. Barbara Sturm. This best-selling serum works to smooth any uneven texture while fading pesky dark spots with skin saviors like hyaluronic acid and anti-aging ginseng.


Augustinus Bader The Cream


The Cream 50ml



This cream has been taking the world (and our #shelfies) by storm, and it’s clear why: It’s packed with skincare essentials like vitamins C and E to help refine and repair dull, dry skin. The results: a hydrated, velvety complexion.


Royal Fern Phytoactive Hydra-Firm Intense Mask


Phytoactive Hydra-Firm Intense Mask



Seriously, who doesn’t love a good mask? This intensive mask contains everything you need for brighter skin days ahead: Vitamin C, anti-inflammatory sea buckthorn extract, and hydrating avocado oil are just a few of the complexion heroes mixed into this refining mask.


Amala Rejuvenating Serum


Rejuvenating Serum



Are your pores in need of intensive maintenance? Then this serum will do just the trick: It’s fueled with vitamin C to reboot your skin, reduce the look of wrinkles, and add some much-needed moisture back into your skin.


BABOR Stop Stress Ampoule Concentrate


Stop Stress



This ultra-concentrated ampoule is exactly what you need when your skin is in major trouble. This shot for your skin contains the ultra-nourishing power of wild indigo extract pumps calms and comforts your pores to reveal a calmer, even finish.


Dr. Hauschka Clarifying Toner

Dr. Hauschka

Clarifying Toner



Oil weighing you down? This toner will do just the trick to mattify grease-stricken skin and balance oil to reveal a radiant, dewy finish.


Weleda Skin Food Skin Cream


Skin Food Skin Cream



Who said G-beauty had to be expensive? This fan-favorite moisturizer will give your skin all of the nourishment and hydration it needs, all under $15. Great skin on a budget? We’ll sign up for that.

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