First, our complexion-obsessed hearts had our eyes set on Seoul (and Tokyo), but now, we’re looking at Berlin. With the rise of cult-favorite beauty brands like Dr. Barbara Sturm and Weleda, the “G-Beauty” craze has struck the globe in full-force. But, what exactly makes these Berlin imports so enticing?
According to Joi Ruud, Executive Director of Global Marketing at German beauty brand Amala, its uniqueness lies within the fusion of modern science and holistic ingredients. “It marries our pioneering expertise in clean, natural beauty products with German engineering, i.e. serious, science-backed results,” says Ruud.
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Spotlight on one of our FAVORITES: The Enzyme Cleanser –– a deep-cleaning foam and gentle exfoliating peel in one. The enzymes work to remove dry, rough skin, improving breakouts, unevenness, and the skin's ability to absorb active ingredients. AND, fun fact: It's a powder, so it's travel-friendly! How to use? Pour a small amount into the palm of your hand, add a bit of warm water, and lather, wash your face with the foam, and rinse. Follow with Hyaluronic Serum.
The results: No b.s. skincare that’s crafted with state-of-the-art techniques, sans the toxins or heavy synthetics. Instead, G-beauty relies on natural ingredients—think anti-inflammatory lavender and rose—but uses modern technology to take them to the next level. “This is where Germany really excels because we have so much history and expertise in natural products,” Ruud says. “This allows us to be innovating at the next level.”
So, what exactly does a German beauty routine entail? According to Ruud, it’s pretty minimal in comparison to 10-step Korean ones, but still requires some diligence and commitment to work. Plus, you’re also going to want to stock up on some all-natural serums.
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Our travel-friendly size simplifies your on-the-go skincare routine. – "Formulated for deep hydration and ultimate skin replenishment, The Rich Cream helps to support the skin’s protective moisture barrier." @nichebeautyofficial – #Skincare #AugustinusBader #Repost #NicheBeauty #Moisture #Beauty
“The most important products in the G-Beauty routine are the boosters: serums and oils that increase the power of your basic moisturizer and eye cream,” Ruud says. “For the true G-Beauty experience and results, be sure to read your labels to check that your product is clean, nontoxic and backed by science.”
If you’re ready to dive deep into G-beauty, give some of our favorite “Made in Germany” beauty products a try.
Dr. Barbara Sturm Glow Drops
If you want the gold standard of German beauty, grab this fan-favorite elixir from Dr. Barbara Sturm. This best-selling serum works to smooth any uneven texture while fading pesky dark spots with skin saviors like hyaluronic acid and anti-aging ginseng.
Augustinus Bader The Cream
This cream has been taking the world (and our #shelfies) by storm, and it’s clear why: It’s packed with skincare essentials like vitamins C and E to help refine and repair dull, dry skin. The results: a hydrated, velvety complexion.
Royal Fern Phytoactive Hydra-Firm Intense Mask
Seriously, who doesn’t love a good mask? This intensive mask contains everything you need for brighter skin days ahead: Vitamin C, anti-inflammatory sea buckthorn extract, and hydrating avocado oil are just a few of the complexion heroes mixed into this refining mask.
Amala Rejuvenating Serum
Are your pores in need of intensive maintenance? Then this serum will do just the trick: It’s fueled with vitamin C to reboot your skin, reduce the look of wrinkles, and add some much-needed moisture back into your skin.
BABOR Stop Stress Ampoule Concentrate
This ultra-concentrated ampoule is exactly what you need when your skin is in major trouble. This shot for your skin contains the ultra-nourishing power of wild indigo extract pumps calms and comforts your pores to reveal a calmer, even finish.
Dr. Hauschka Clarifying Toner
Oil weighing you down? This toner will do just the trick to mattify grease-stricken skin and balance oil to reveal a radiant, dewy finish.
Weleda Skin Food Skin Cream
Who said G-beauty had to be expensive? This fan-favorite moisturizer will give your skin all of the nourishment and hydration it needs, all under $15. Great skin on a budget? We’ll sign up for that.