Say what you want about them, but Gigi and sister Bella Hadid are the Helen of Troys in fashion right now. They have faces that could launch 1,000 ships (or, at least, more than a handful of fashion and beauty brands into the spotlight)—even the record-charting artist The Weeknd couldn’t keep away from Bella’s siren song, when earlier this week, he made the trek to France’s Aeroport Cannes Mandelieu to see the leggy supermodel strut her stuff at the annual Fashion For Relief charity runway show, hosted by the inimitable Naomi Campbell.
For the sisters Hadid, cycling through fashion trends is all in a day’s work. One day it’s teeny bikinis and the next its Stuart Weitzman slides. The latest look coveted by Gigi fans the world over? A cozy and somewhat affordable (when compared to most things she is spotted in) hoodie by the Norwegian brand Holzweiler. Priced at a budget-friendly 1,600 NOK (about $185 in USD), the hoodies aren’t completely out of reach.
The brand is the perfect answer for those who love contemporary Nordic fashion, but don’t want to splurge on higher-end brands. Holzweiler’s family-run business is one that focuses on affordable luxury essentials, and originally began as a scarf brand, but expanded into apparel after getting off to a successful start. To keep things fresh, the brand is constantly working with new designers and artists.
“Holzweiler evolved from the idea of creating unique items through wonderful qualities and collaboration with contemporary artists,” said Susanne Holzweiler, owner of the brand.
Given the quality and fit of this wardrobe staple, it’s not something that you would wear just once and forget about. The cozy “Hangon” hoodie is a unisex piece that is part of the brand’s core collection, and Gigi’s already been spotted in the black, burgundy, and orange versions of the style, among the brand’s other offerings.
If you’re in the market for the perfect, drop-shoulder hoodie, then take a cue from Gigi Hadid and stock up on this Nordic staple.