Glossier, purveyor of popular skincare and makeup goods, is moving on up. The brand is set to open the doors to the new Glossier Flagship at 123 Lafayette St this week. Split between two different levels, the penthouse of the brand’s founding office will be transformed from a shop-able showroom into an immersive beauty experience. This will be the brand’s first permanent store in New York City.

 

Inside of Glossier's Brand New NYC Flagship Store

 

Designed by Gachot Studios with architecture by P. R. O., the new flagship embodies a sensory approach to Glossier’s dreamy online world. Wavy couches and furniture fixtures fill the new location, all creating a unique shopping experience.

 

Inside of Glossier's Brand New NYC Flagship Store 1 Inside of Glossier's Brand New NYC Flagship Store 2

 

The space even has a “Boy Brow Room” for friends to gather and discuss the importance of good brows. Stop by the new Glossier Flagship when it opens on November 8.

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