Glossier Play officially launched today. But, is it really a product launch without any drama? Of course not. It seems like Emily Weiss’s latest venture is stirring up the online beauty community—for better, or for worse, that’s your call.
First off, let’s address the swatching issue taking over the Twitterverse. While Glossier Play did use an abundance of varying shade ranges (and a very glitzy Troye Sivan) within their first ad campaign, their Instagram story has ruffled some feathers. Online users are upset over the fact that while there was a person of color swatching the products, they should have represented a wider range of skin tones.
i stan for glossier makeup but i find the lack of swatches (and when they are swatched, it's extremely blurry photos) for glossier play Very Sus.
— emily! "grittwald g. grittington" collins! (@emilycolIins) March 4, 2019
In response to one Instagrammer’s vocal concerns on one of Glossier Play’s posts, Weiss replied: “We are working on getting more swatches up on the site. Thanks for your patience as we get started!”
The online beauty whistleblower Estee Laundry also pointed out on their Instagram stories that the Glossier Play Glitter Gelée—one of the most hyped products from the fledgling line — is not advised to be washed off, but rather wiped away with their Milky Oil. This left Glossier fans with fists clenched over the fact that the glitter within the paillettes are not biodegradable.
“We can confirm that the paillette in Glitter Gelee are not biodegradable,” Glossier said in a statement to COOLS. “Glossier’s top priority is always the safety, quality, and sensoriality of their products—for Glitter Gelee, Glossier used ingredients that would ensure the highest performing eye-safe product possible.”
While LEMONHEAD L.A.’s namesake product is their glitter pots, this situation creates a “chicken or egg” scenario: yes, LEMONHEAD L.A. is known for their glitter pots, but we have seen these products before the brand was even a concept. Can we use this to argue that the brand initially ripped off the glitter pots given to us in our younger years by Claire’s, Limited Too, and the now-deceased Club Libby Lu?
I won’t lie: as most brands do from the get-go, Glossier Play has its faults. Both inclusivity and sustainability are major aspects of the beauty community that should be accounted for, but—hear me out—could it be that a few of us are jumping the gun too quick to denounce the brand? In our world of Internet-fueled addiction to drama, we all tend to get tied up in the online moment of pinning whoever we can to the cross. While we all have good intentions of making brands do better, the online beauty community has become a “new day, same drama” wormhole.
The lesson here: If we want to throw the brand at the stake, maybe we should wait more than 24 hours to correct itself and smoothen its kinks, don’t you think?