Forget the Met Gala; there is much more important news right now: Gucci Beauty is finally coming back. After three years of pining over the re-release, Gucci randomly decided Sunday night that it was time to make its predictable comeback to the cosmetics world with a perfectly imperfect smile.
Last night, Gucci debuted their first campaign for the launch of their 58 shades of lipstick: a toothy, crooked smile from the obscure model (and soon-to-be household name) Dani Miller. Her not-so-pearly whites were a refreshing testament to Gucci’s new testament, “For the bold, the bright, and the beautiful,” with a vintage feel that plays on the vintage advertisements of yesteryear that would play on our insecurities instead of celebrating them.
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A first look at lipstick collection Baume à Lèvres from the new @guccibeauty line created by @alessandro_michele. Enhancing the natural smoothness and texture of the lips, the lip balms give a soft glow of colour, with three shades and one transparent formula. Pictured, shade number 4, ‘Penelope Plum’. #GucciBeautyNetwork #GucciBeauty #AlessandroMichele Discover the collection through link in bio.
“Growing up you go through an evolution of overcoming [sic] insecurity’s and healing from being bullied or the intense pressures of fitting in the perfect cookie cutter traditional style of beauty and this @guccibeauty campaign celebrating me and my friends own style of beauty has felt like a coming out party and a reiteration of feeling comfortable and proud to be myself,” Miller wrote on Instagram. “A celebration for the beautiful freaks shedding even more of my [sic] insecurity’s and doubts, there is space for everyone to be themselves even in the beauty and fashion world!”
According to a press release from Gucci, Alessandro Michele decided to play on the “strangeness” of humanity and the beauty that comes along with it, a constant montage played throughout his career with beauty (who could ever forget the gilded tears of Fashion Week?) “The idea of the campaign is to create a representation that is close to reality with a humanized point of view, however seemingly strange,” Michele stated in the press release.
The collection of lipsticks is now available on Gucci’s website, and retail for $38 each.