In case you need any further reasons as to why Gucci’s the coolest brand around right now, Alessandro Michele just announced that Gucci is donating $500,000 to the students of Marjory Stoneman Douglas High School  

March For Our Lives is the gun control movement that’s started in the last few weeks following the school shooting in Parkland, Florida, where 17 people were killed by a gunman. “March For Our Lives is created by, inspired by, and led by students across the country who will no longer risk their lives waiting for someone else to take action to stop the epidemic of mass school shootings that has become all too familiar,” reads the group’s mission statement. “In the tragic wake of the seventeen lives brutally cut short in Florida, politicians are telling us that now is not the time to talk about guns. March For Our Lives believes the time is now.”

The march on Washington D.C., taking place on March 24, could have as many as 500,000 attendees, in addition to the other marches being organized in cities around the country. Donations have also come from celebrities and famous figures — George and Amal Clooney, Oprah Winfrey, and Steven Spielberg and Kate Capshaw have all pledged $500,000 for the march.

“I am truly moved by the courage of these students,” Gucci creative director Alessandro Michele also told WWD. “My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”

WWD reports that Gucci also donated to Chime for Change in 2013, a campaign to promote gender equality cofounded by Beyoncé and Salma Hayek.


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