Paris Fashion Week might have taken a blow after the announcement that Vetements is leaving, but news that Gucci will show their SS19 collection in Paris has more than made up for it. The label will do a one-off showing in the fashion capital as part of what WWD describes as a “three-part homage to France.”
Developed by creative director Alessandro Michele, the tribute began back with Gucci’s pre-fall advertising campaign, a spirited protest-influenced show celebrating the country circa 1968, when student marches and riots sparked rebellions. The Glen Luchford-directed show featured Gucci-wearing rebel models occupying a university campus.
“Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering,” said Marco Bizzarri, president and chief executive officer of Gucci, told WWD. “When Alessandro told me of his desire to present the new collection in Paris— continuing the French-inspired narrative — I thought it was a perfect way to continue the creative homage to France.”
Bizarri continued to say that Gucci would return to Milan in February 2019 and noted that the show would take place on the “transition date between Milan and Paris Fashion Weeks” in order to avoid affecting attendees’ travel schedules. The Florence-based fashion house will also hold an event at its Gucci Hub in Milan on Wednesday, Sept. 19, during Milan Fashion Week.
In just five days on May 30, Gucci will hold its Cruise 2019 presentation in the Provencal city of Arles, France, at the Alyscamps, one of the most well-known Roman necropolises. The Paris Fashion Week show will be Gucci’s final installment of their French tribute, with the Resort show in Arles and the pre-fall advertising campaign having been the first two.
“After cruising New York, London and Florence, France was the most natural and organic landing place for Gucci. I wanted to pay my homage to this incredibly important and fundamental country for our culture and history,” Michele told WWD in an interview earlier this month.