Hailey Bieber Should Have Maybe Checked In With Justin About Bieber Beauty

It seems like Justin and Hailey “GooGoo” Bieber are stuck in a conundrum—but this time, it’s all business.


Hailey’s aspiration to become the next celeb-turned-beauty-guru could be just a pipe dream, all because of Justin. According to The Blast, Hailey’s application to trademark “Bieber Beauty” for a potential beauty line was rejected, because Justin already owns the trademark—good for him!


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Allegedly, the trademark was refused due to a “likelihood of confusion” and “similarity of marks” to her hubby’s, which he filed when he was nine-years-old (which seems premature). Guess Hailey was about 16 years too late to the game, huh?


So, what will this bump in the road lead to? Another emotional debrief on the West Side Highway? A potential collaborative beauty business? Only time will tell.

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