Here’s a collaboration you probably weren’t expecting: J.Crew and WeWork are partnering together for a new collection — featuring WeWork employees as models — as well as a series of panels targeted to entrepreneurs. It kind of makes sense considering no one does business casual like J.Crew, but who knew coworking spaces would be collaborating on clothing collections?
The collection will consist of wear-to-work pieces and a campaign where WeWork members will be styled in the collection available on JCrew.com and in J.Crew stores nationwide. If you’re a WeWork member, depending on your location, you might also be privy to a J.Crew pop-up held in select locations.
WeWork’s dive into the fashion world isn’t entirely unprecedented considering that, in October, the company announced they had bought the Fifth Avenue Lord & Taylor property and were reportedly considering expansion into retail, in the form of incorporating shops into their spaces as amenities or short-term pop-up leases.
“This is an opportunity to showcase the vibrancy of our community on a national level. This partnership celebrates J.Crew’s authentic approach to fashion, our WeWork members and the inspiring ideas they are bringing into the world,” said Jen Skyler, chief communications officer of WeWork to WWD. “WeWork and J. Crew are both New York-born companies with a global presence…We are excited that this partnership gives WeWork members a unique platform to spotlight their ideas and connect with one another in a meaningful way.”