On Thursday, Instagram announced it will be rolling out three new shopping features that will allow users to shop images and videos without ever leaving the app. “‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs,” the company said in a statement.
Back in September, you might have noticed that Instagram introduced product stickers in Stories and a new shopping channel on the Explore page. Now, users will be able to save collections in a new “Shopping” tab, helping you recall items you wanted to bookmark for later. Business profiles will also have a “Shop” tab so users can view all of the products featured in their shopping posts.
Perhaps the most interesting feature in the relaunch is the one that allows users to shop videos in your feed. When a brand posts a video, you can tap the shopping icon in the bottom left corner to reveal featured products. No more having to hunt down what they’re wearing in that viral clip you loved last week. Now you can figure it out in just one click.