Makeup Artist Ivy Kungu Still Loves Her Middle School Perfume

Want to freshen up your #shelfie game? Introducing What’s COOL, your no-fail guide to the beautyscape, from the must-have products of the moment to the must-know trends, courtesy of our stylish friends and in-the-know experts.


In an online world of superficiality, Ivy Kungu keeps it real—and that’s exactly why we love her. The beauty guru blends her dreamy sweetheart aesthetic with relatable (and hilarious) beauty memes that she’s crafted up herself, proving that her wit and charm extends far beyond the makeup brush.


While she shares her cunning humor and cosmetic crafts with the universe, there’s still quite a bit that the world doesn’t know about her—like her love for Naruto, and a certain “Virgo queen.” Get to know the budding makeup artist below.


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I didn’t have much time to take pictures so I had to park somewhere to take them on my way to work bemdbddm . . PS. shout out to my little cousin @bernice._._ for this color scheme idea! . . . Key Products Used: @juviasplace Saharan I, III, and Vol 1 Blush Palette (Code IVY to save) @acebeaute Classical Paradise Palette @urbandecaycosmetics Midnight Cowboy Heavy Metal Liner @sugarpill Buttercupcake Shadow @jouercosmetics Concealer in Coffee and Kitten Liner @narsissist All Day Luminous Weightless Foundation in New Caledonia @maccosmetics Powder Kiss Lipstick in Mull it Over and Studio Fix Contour Palette @beccacosmetics bronzer in Maui Nights @morphebrushes Mirage Highlighter @houseoflashes Iconic Lashes @revlon Candid Photo Ready Anti-Pollution Powder @anastasiabeverlyhills Brow Wiz in Ebony and Dark Brown and Clear Brow Gel CONTACTS 👀: @faveye.lens Polar Lights Brown (code: IvyKungu) . . . #IvyKungu #abh #narsissist #laurageller #benefitbrows #motd #30daymakeupchallenge #makeupgeek #norvina #modernrenaissance #abhglitter #makeupartistsworldwide #100daysofmakeup #doseofcolors

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One beauty trend you’re currently obsessed with:

“Feathery brows have been really popular lately and I’ve been loving it! I just feel like a softer brow really flatters my face and pairs well with bold eyeshadow. My brow style changes frequently, but for right now I’ve been having a lot of fun with full fluffy ones.”


Most nostalgic scent:

“Viva la Juicy! That was my first perfume that I’d ever asked for and I still absolutely love it. It’s sweet but without smelling like generic vanilla cupcakes or anything like that. It kind of takes me back to middle school which, though I’m not sure I’d like to fully relive my awkward phase, it’s a cute reminder.  I’m sure that that scent will always have a spot in my collection.”


One product or trend you’d never try:

“I’m open to trying most things, but glitter face masks aren’t one of them. I just don’t understand what the glitter is for, and the only one I’ve ever touched smelled really weird. In all seriousness though, I  feel like we create enough plastic waste, and having plastic glitter in face masks, especially when it doesn’t seem to add anything to the skin benefits, just seems unnecessary and is unappealing to me. “


One product or trend you can’t live without:

“I can’t live without the Nars All Day Luminous Weightless Foundation. It works so well with my combination skin; it doesn’t get cakey in my dry areas and doesn’t breakdown when I get oily. I used to wear it only when I had to wear my makeup for a long time because it holds up so nicely and is a little pricey, but now it’s become my every day foundation and I have no regrets!”



Favorite accounts to follow on Instagram:

@Rocioceja_, @gothfruits, @antwtf, @laur_elyse, @strashme, and @alissa.ashley are a few great accounts! Their photos and looks are stunning and I love seeing them on my feed.”


Favorite brands you’re loving RN:

“Ace Beautē is an absolute favorite of mine right now. Their palettes are beautiful and I’ve been living for their Paradise Collection. My friend Rachel Coffey actually helped design the palettes and I feel like they did an amazing job at creating a shadow for pretty much every look. Of course, the formulas of the shadows are also lovely!”


Go-to uniform:

“I wear all black all the time, usually in the form of a black T-shirt with either black leggings or black sweatpants and maybe a hoodie if it’s cold. It’s not the most glamorous uniform, but it definitely is the most comfortable!”


Favorite Saturday night activity:

“I usually spend time with my family on Saturdays, and I wouldn’t have it any other way! I love Saturday nights because we can all hang out without the pressure of having an early morning the next day.”


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Y'all… Lemme just say, these Milani liquid lipsticks LAST . . . @anastasiabeverlyhills @norvina Modern Renaissance Palette (Golden Ochre, Burnt Orange, Realgar, Red Ochre, Venetian Red and Primavera), Sun Dipped Glow Kit, and Dip Brow Pomade in Ebony @bhcosmetics 120 palette to intensify the yellow on the inner corner @nyxcosmetics Eyeliner in Vivid Halo @eylureofficial lashes in Definition 126 Face: @lagirlcosmetics pro concealer in Espresso as foundation and Toffee as highlight @tartecosmetics X @makeupshayla contour kit @elfcosmetics Blush Palette in Dark @anastasiabeverlyhills Sun Dipped Glow Kit Lips: @milanicosmetics Amore Matte Lip Creme in Loved with @colourpopcosmetics Limbo as liner

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Your current Netflix/TV Show binge:

“I just finished Naruto on Netflix which was amazing, but I’m actually in that weird in-between phase of hopping through pilots until you find something new. Currently, I’m working on watching Naruto Shippūden, but I’m totally open to new show recommendations!”


The one celebrity you want to get a manicure with:

“Beyoncé. The answer to most ‘which celebrity would you *insert fun thing* with’ questions is always Beyoncé for me. We love a Virgo queen!”


Your daily beauty routine:

“If you mean makeup wise, for an everyday look I’ll usually do a tinted moisturizer, concealer, cream highlight, cream contour and cream blush (Fenty Matchsticks saved my life), mascara, and brow pencil. It sounds like a good number of steps, but it’s actually pretty quick.”


Who’s your biggest style inspiration:

“I feel like I pull from so many places and am still trying to find my style, but I pull from my own work a lot of the time. I often find inspiration while looking at old looks and have so much fun reinventing them with my current skill set.”


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Pow Pow 💥 (Will my tongue ever re-enter my mouth? Find out next gdjdhsj) . . CONTACTS are Polar Lights Brown from @faveye.lens (code “IVYKUNGU” to save) . Key Products Used: @morphebrushes X @jamescharles palette @limecrimemakeup Wet Cherry Gloss in Bitter Cherry and Diamond Dew in Confetti @ctilburymakeup Wonder Glow, Hollywood Flawless Filter in 7 Dark, and Airbrush Flawless Finish Powder in Shade 3 @jouercosmetics Kitten Liner @benefitcosmetics Bad Gal Bang Mascara @narsissist Soft Matte Complete Concealer in Amanda, Radiant Creamy Concealer in Chestnut, and Natural Radiant Longwear Foundation in New Caledonia @anastasiabeverlyhills Clear Brow Gel, Brow Wiz in Dark Brown and Brow Pomade in Dark Brown and Abh x @amrezy highlighter @timelosangeles Pink Buttercream Liquid Lipstick for hearts and dots (code “IVY” to save) @lashesbylena Sephora Lashes (these are my new FAVE lol) @forever21 @forever21plus Earrings and jacket . . . #IvyKungu #abh #narsissist #forever21 #forever21plus #limecrime #laurageller #benefitbrows #motd #30daymakeupchallenge #norvina #modernrenaissance #makeupartistsworldwide #100daysofmakeup #doseofcolors

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Is there anything online you order in bulk:

“Not yet, but if I were to order anything in bulk it would be Lena Lashes in Sephora. I lost my only pair after one use and was so close to buying like 10 more to make sure that never happens again. Now that I think about it, I might actually have to revisit that because they were life changing!”


A weird hobby you’ve just gotten into:

“Nothing weird per se, but I have been dabbling in playing Sims 4 which is new for me. I feel like I’m a grown up playing Roblox or something, but it is fun and a nice way to wind down after a long day!”



Viva la Juicy Eau de Parfum



All Day Luminous Weightless Liquid Foundation - New Guinea



Blossom Passion Eyeshadow Palette



Match Stix Trio






Brow Definer - Ebony


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