We all know the basics of K-Beauty: 10-step routines, dewy skin, snail-slime everything. But as complexity starts to get replaced with a more minimalistic approach to beauty, there’s a new Asia-inspired regimen that’s starting to pop up: J-Beauty.
What Is J-Beauty?
Short for “Japanese Beauty,” J-Beauty is on the rise for its simplicity, accessibility (do the names Shu Uemura, Shiseido, or Bioré ring a bell?), and thoughtfully-curated formulas that give your skin the same radiant glow as your beloved K-Beauty tools.
“Japanese beauty is consistent with the Japanese approach to food, aesthetics, and philosophies—there is a devotion to the inherent beauty of what is essential, stripping away the excess,” Vicky Tsai, founder of cult-favorite Japanese beauty brand Tatcha, tells COOLS. “The formulas are very spare, meaning the quality and precision of each ingredient is paramount. J-Beauty also takes a very different approach to the practices I grew up with: Instead of harsh scrubbing or alcohol-based cleansers, traditional Japanese ingredients and rituals work with the skin to purify, polish, plump, and protect.”
Tsai says to think about Japanese beauty like sushi—it’s sophisticated and beloved by so many people, yet only features a few high-quality ingredients (think: rice and green tea extracts and aloe vera) and takes minimal time to put together.
We know you’re read to stuff your (beauty) bags with J-Beauty goodies, but why stop there? Spread the skin-cleansing cheer this holiday season by gifting these best-selling J-Beauty sets and items to everyone on your list.
The J-Beauty Holiday Gift Guide
Don’t let this little black ball fool you—it has a gentle jelly texture and is filled with a charcoal-infused cleanser to wash away pore-clogging dirt and grime. Plus, it’s adorable enough to hang on your tree!
This cult-favorite isn’t your ordinary eyelash curler: Its unique almond shape helps grab each and every lash without pinching or pulling.
This season, give the gift of dewy skin with this mini duo. A moisture-retaining hyaluronic acid serum, paired with a nourishing clear jelly mask, will help even the driest of skins feel completely moisturized.
This best-selling primer is loved by every beauty guru, influencer, and celebrity makeup artist for a reason: It really freakin’ works. This priming balm hides every wrinkle, enlarged pore, and blemish on your skin to reveal a smooth, radiant complexion.
This mini gift set is a great introduction to the Asian double-cleansing routine. It features DHC’s cult-favorite cleansing oil and a mild facial soap bar that’ll keep your skin calm and cleansed, even during the hectic holiday season.
Why give a spa gift certificate when you can give this multi-use tool? Inspired by Japanese acupressure, this gold leaf-covered massager helps with lymphatic drainage (which can ease inflammation and help detox skin) and revitalizes skin.