Diddy spoke to GQ about the app and called it part of the Black Renaissance. The app, which doesn’t have a name yet and is still in development, will help people locate these businesses in their areas. Diddy said the app is about “blacks gaining economic power” by making money and putting it back into the community.
“I want to be an authentic, unapologetic warrior for black culture and the culture of the street and how it moves,” he said in the interview. “My thing is most importantly to change the narrative of the black race. I can’t relate to anything that isn’t about that.”
He also stressed that he and Jay-Z aren’t trying to “take away” from other communities. “We’ll still go to Chinatown. We’ll still buy Gucci!” Diddy said. Read the full GQ cover story here.