People Really Want to Smell Like the Beach

There’s a reason the Kardashian family’s manes always look so pristine. Jen Atkin, their celebrity hairstylist and founder of the haircare brand Ouai, knows what’s up.  Like a true francophile, Atkin’s brand Ouai is an homage to French beauty and fashion, which, she’s told COOLS, literally translates to “YES!” Well, people are certainly saying yes to her new line of fragrances, which are relaunching in full-size bottles. The new “North Bondi” perfume, which smells like Jen’s Wave Spray, already has a waitlist.


There's a Waitlist for Jen Atkin's Ouai Fragrance 1

Courtesy of Ouai


Ouai’s fragrance launch will include four eau du parfums all inspired by the city streets they are named after: “North Bondi,” with notes of Bergamot and Musk; “Rue St. Honoré,” a heady blend of Violet and Gardenia; “Melrose Place,” a rosey fragrance with hints of Sandalwood; and “Mercer St,” a citrus floral blend of Italian lemon and Magnolia.


The collection will be available starting November 13 at Ouai.

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