Christian Dior Parfums recently launched a new fragrance called “Joy” for which Jennifer Lawrence is the face. It’s the brand’s first fragrance since 1999, when Charlize Theron fronted the campaign for J’adore. Today, the brand has released the video for Jennifer Lawrence’s “Joy” campaign, her second time appearing in a role for a project titled “Joy,” the Cut notes.
In the short film, Lawrence dives into a jellyfish-filled pool wearing a white lace, Maria Grazia Chiuri-designed dress, which eventually makes it’s way off, naturally.
Lawrence’s turn in the French fashion house’s new beauty campaign comes almost as a changing of guards. Charlize Theron has fronted the brand’s fragrance campaigns and videos for almost two decades. Her commercials for Dior’s J’Adore fragrance have been recreated a number of times throughout the years.
“Joy” by Dior is available now.