Letter From The Editor: The New Beauty Issue

When I think about the definition of beauty, I often draw parallels to the idea of self-confidence and unencumbered personal expression. All good and true, but it’s important to go deeper than that—today more than ever—so we can pause, reflect, and continue to rewrite what it means to look and feel beautiful, for everyone.


There is no singular definition of beauty, even though the industry is often prescriptive around “standards.” And, yes, there has been progress, but it’s definitely not enough. So this month at COOLS, we’re focusing our creative energy on challenging the status quo and embracing the disrupters in the space. We’re talking to rising social media stars, MUAs, models, activists, drag queens, corporate titans, and more to explore today’s industry currents, and what it means for the future. Our goal? To continue to push the conversation forward where people of every race, color, country, body type, sexual orientation, and more feel beautiful in their own skin.



Jess Teves

Editor in Chief

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