There are ABSOLUTELY stranger things to be found on New York City subways, but screenshots of Kanye West’s Instagram is certainly one of the more unexpected things.
It is, of course, part of the Yeezy Season 6 campaign rollout, following the Kim Klones that took over Instagram.
Featuring screenshots of January’s army of Kim Kardashian clones, where everyone from the Clermont Twins to Paris Hilton dressed as Kim out-and-about in Los Angeles, the subway campaign has been spotted in the 34th Street-Herald Square subway station. If you’re crossing through the turnstiles at 34th street, you’ll see #YeezySeason6 as you swipe your card and, if you look down, you’ll see Kanye’s Instagram posts — and not just the photos themselves, but the first page of comments and the amount of Instagram likes as well.
I’m sure there’s some sort of artistic statement to be made about seeing Instagram posts as static works, but I’m not deep enough to figure out what that is! But what I DO know is that sharing Instagram posts of…an Instagram post is extremely meta, and proof that social media has total power over us. Either way, seeing a giant, blown-up photo of Kim K lookalikes on your morning commute is pretty dope. Yeezy Season 6 billboards could be found in Times Square as well. Could this mean that a drop is forthcoming? TBD on that. But in the meantime, you can catch Kanye (and the Kardashian crew) in one other unexpected place: an episode of Family Feud.