You might be agnostic, or Muslim, or Jewish, or even a Scientologist, but not in Kanye West’s world—and certainly not if you were at Coachella, weekend two, day three. The only religion recognized was Calabasas Christian—with merch to boot.
West has been running ‘Sunday Services’ for his family and friends for a while now, but for the first time he has opened the experience to the public with a pop-up on Easter Sunday at the famous music festival. The whole show was broadcast (via a fisheye lens, confusing viewers), and West dropped a limited-edition collection of Christian-themed clothing available to purchase, from “Jesus Walks” socks to “Trust God” T-shirts. Naturally, they did not come cheap.
#SundayService merch? $50 socks?
What do you all think of this? pic.twitter.com/PxS53QDApL
— Nigel D. (@NigelDPresents) April 21, 2019
As you can see, the tie-dye colorway of the “Sunday Service at the Mountain” and “Holy Spirt” sweatshirt went for an additional $80 than the the standard gray/beige, and a pair of socks would set you back a cool $50. The line for stand—branded “Church Clothes”—was also significant.
Kanye Sunday service merch @coachella @kanyewest @TeamKanyeDaily pic.twitter.com/EDN0D9AsHW
— peyton hill (@peytonhill09) April 21, 2019
Forget Hillsong, there’s a hot new worship venue in town—the Church of Kanye West.