What Should Kim Kardashian Rename Her Shapewear Company?


Well, you did it. If you needed any further evidence of the power of call-out culture, you got it: Kim Kardashian’s ‘Kimono Solutionwear’ is no longer a thing.

 

Due to the, well, predictably extensive backlash Kardashian received over trademarking the name ‘Kimono’ for her new shapewear company (which has always been the name of a traditional clothing item associated with Japanese culture)—even inspiring the hashtag ‘#Kim-OH-NO‘— the mogul has retracted the name.

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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

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“When I announced the name of my shapewear line, I did so with the best intentions in mind,” Kardashian wrote on Instagram. “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon.”

 

 

The decision immediately garnered praise. Japanese-British pop star, Rina Sawayama took the time to express her gratitude to the reality star for engaging with the criticism: “Thank u Kim for listening !! ❤️ 👏🏼 We support growth, always x”

 

Considering Kardashian is yet to publicly announce a new name, we have some ideas to speed up the process.

 

1. KarJenneration

2. Kim Kardashian’s Shapewear Co. 

3. Not Spanx, by Kim Kardashian

4. Kimbooty, by Kim Kardashian
5. Skimmy

 

Hope that helps! And congratulations, we did it!

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