In between studying to be a lawyer, raising four children, and a flourishing beauty business (among other ventures), Kim Kardashian West has decided to add another venture to her empire: shapewear.
Which, well, makes sense. The mogul has been an advocate for Spanx and the like for quite some time (see here what it took to get her that snatched for her Mugler Met Gala look), so it seemed inevitable she’d make a foray into the arena. And, from our first look at Kimono Solutionwear, a campaign featuring at least six models, the products seem to work. Though each woman is very shaped, there’s one problem: no one looks like they’re over a size six.
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Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
Which seems a little contrary to the fact that Kardashian emphasized the solutionwear will arrive in sizes XXS-4XXL. It didn’t take long for curvy women to weigh in, asking a very pertinent question: Where are we?
“Kim, can we see this shape wear on women who more weight to tame? I just feel like I can’t tell if it works if the women in the photo already has tamed bodies,” queried one commenter.
They’re not wrong. While racial diversity and shade representation is important when presenting a line of neutrals, it seems counterintuitive to cast variations of one body type of promote a shaping line—especially since women of all sizes will be interested in attaining Kardashian-like curves.
Nonetheless, the Kardashians are no strangers to a little kontroversy, and no doubt Kim will bounce back with a solution[wear] by the time your Instagram feed refreshes.