Lana Del Rey and Jared Leto Are the New Faces of Gucci Perfume

In what might be the Gucci-est Gucci campaign yet, it’s been announced that Lana Del Rey and Jared Leto will be the new faces of the label’s Guilty fragrance line. To celebrate the news, Gucci will be throwing a party at LA’s Hollywood Forever Cemetery tonight, and because Alessandro Michele knows how to throw a party, Courtney Love will be documenting the soirée in an Instagram stories takeover.


The famous cemetery will also be the backdrop for the new campaign, which will launch globally on January 15, 2019. Del Rey is the face of Gucci Guilty Pour Femme and Leto is representing Gucci Guilty Pour Homme. At the event, the glamorous duo will also reveal the new bottle design for the Pour Femme fragrance.



Hollywood Forever Cemetery has been an inspiration for Gucci since 2017 when Michele attended a party there honoring Johnny Ramone. That event reportedly also inspired the house’s spring 2017 collection.


In anticipation of the fragrance, which is said to have notes of blackberry, Goldenwood, and patchouli, keep an eye out for Gucci Beauty’s Instagram stories tonight. With Love as the social media manager going behind the scenes, it’s bound to be good.

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