What do you get when you combine the streetwear knowledge of an ex-Hypebeast editor and the design finesse of a former Adidas developer? A really great shoe.
LANE—EIGHT, the new footwear venture from brothers James and Josh Shorrock, was the result of years-long immersion into sneakerhead culture. The pair became frustrated when they found their shoes sacrificing either practicality for style or vice versa. There was simply no in-between, no best-of-both-worlds—so they created it.
“I never really found the right shoes because they either looked good but didn’t perform or performed well but looked like trash,” says James. “I thought that there was space in the performance footwear world for a brand that approached design from a Common Projects kind of perspective—clean lines, minimal branding, beautiful colors, and materials—paired with real and considered functionality.”
Their first sneaker, the Trainer AD 1, is three years in the making, with both aesthetic appeal but also support for your most intense training sessions.
“We instead chose to focus on developing shoes for real world athletes: not necessarily people competing at a world-class level but still love to get out and be active. What that means for us is shoes that can withstand all the rigors of a hard workout, with features like a stable base, durable materials, and great grip.”
The shoe comes in six different colorways, from black to a dusky rose to a milky charcoal, all atop a white base, making them wearable in any context. Get a better look at them below, or your hands on a pair, here.