To answer all of your burning existential questions, American fashion brand Coach is opening a psychic-themed pop-up event called Life Coach. Modeled after an on-point psychic parlor, the Life Coach event will take place in New York City’s Lower East Side neighborhood this week and through the weekend.
“Life Coach is an interactive experience that will heighten your senses, stimulate your soul and wake up all the feels,” the brand said in a release. “Here, you’ll find games, fortunes and toolkits for self-expression—and other thrills for your third eye.”
The event will feature tarot readings, art, music, and live performances throughout the week that it occupies the LES space at 107 Grand St.
Set-designer Simon Costin and Coach creative director Stuart Vevers brought the space to life with different themed rooms. Costin has worked on sets for luxury brands like Maison Martin Margiela and Givenchy in the past, so Life Coach should be an unforgettable experience.
Some of the themed rooms include an appropriately New York City-themed room, a fairground-themed room, and a forest-themed room.
Focusing on his themes for the brand so far, the event reflects Vevers’ ideas of Americana and millennial spirituality (a la tarot and horoscopes).
The event will take place from June 12-17 and is open to the public with free admission.