Calling something Instagrammable can be a dicey thing — it infers that perhaps there’s style without substance. I think a more positive interpretation is that something deemed “Instagrammable” instead communicates something strong yet nuanced in a highly visual way. And when done well, a show or a restaurant or a museum being “Instagrammable” can maybe even, in its finest form, imbue something with a new social meaning and statement.

This all goes to say, Ryan Lo’s Fall Winter 2018 show, with its resplendent, internet fairytale dresses and its location at pink-on-pink-on-pink Sketch London, was HIGHLY Instagrammable — but it was so much more than that. The mannequins, which replaced many of the models, and the tulle shaped into princess dresses, created a make-believe world, which was exactly what Lo wanted.

“Lo’s make-believe world encompasses all of the following,” Susie Bubbles wrote. “Vamping as a French maid, foxtrotting as a flapper, doing decadence like Sofia Coppola’s Marie Antoinette, kung-fu kicking in Chinatown and livin’ it up like Princess Margaret.  She’s some of those things and all of those things depending on her mood.  West’s elegance meets East’s kawaii.”

Milliner Stephen Jones created the Yayoi Kusama-inspired berets that the mannequins (and models) wore in a glittery color palette. Guests were treated to rainbow macaroons and croissants as they walked in between tables of mannequins and six real-life models seated on sketch’s pink velvet cushions. Lo may have a “rose-tinted vision of the past,” but, to me, his clothes that blend Eastern kawaii with fantastical Victorian sensibilities feel decidedly fresh.

Images courtesy of Ryan Lo. 


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