Want to know more about the people behind some of Instagram’s coolest accounts? Introducing Street Noise, our answer to the trends happening on the streets—and on our feeds. We’re going straight to the source for intel on how it all goes down.
Lotta Lavanti, hailing from Copenhagen, Denmark, first created her Instagram profile, Lotta Liina Love, as an exaggerated take on what it’s like to be a modern day influencer; her online persona was quickly characterized as the girl who was always overdressed and highly aestheticized. Fast-forward a few years and she’s developed a career all built on what she wears—and how she wears it. Now, Lavanti shares “a photographic journey of [her] alter ego” with over 40K followers, all of whom want to know her secrets to her street style prowess. She shares them below.
Where do you live?
LL: “I am based in Copenhagen, Denmark.”
Where are your favorite places to shop?
What brands are you loving right now?
What are your go-to outfit essentials?
LL: “Denim and blazers all the way. They go with everything!”
Tell us your style philosophy.
LL: “I’ve always lived by statement pieces with the motto ‘the uglier, the better.’ It makes everything more unique!”