Lotta Lavanti, hailing from Copenhagen, Denmark, first created her Instagram profile, Lotta Liina Love, as an exaggerated take on what it’s like to be a modern day influencer; her online persona was quickly characterized as the girl who was always overdressed and highly aestheticized. Fast-forward a few years and she’s developed a career all built on what she wears—and how she wears it. Now, Lavanti shares “a photographic journey of [her] alter ego” with over 40K followers, all of whom want to know her secrets to her street style prowess. She shares them below.
Where do you live?
LL: “I am based in Copenhagen, Denmark.”
Where are your favorite places to shop?
LL: “I am obsessed with vintage shops and slow fashion brands like Maison Cleo and Olivia Rose The label.”
What brands are you loving right now?
LL: “Maison Cleo, Olivia Rose The Label, Emma Rowen Rose, and Orseund Iris.”
What are your go-to outfit essentials?
LL: “Denim and blazers all the way. They go with everything!”
Tell us your style philosophy.
LL: “I’ve always lived by statement pieces with the motto ‘the uglier, the better.’ It makes everything more unique!”
