This has been a big week for menswear — first The Row announced a menswear collection and now Madewell will be releasing a menswear line sometime soon. The announcement came from J. Crew, the store’s parent company, during a phone call with investors.
“Madewell will become the leading premium denim brand in the world,” J. Crew CEO Jim Brett reportedly said. He didn’t offer a specific timeline for the launch, but it seems likely to be within the next year. Considering that Madewell has figured out what appeals to millennial women, a menswear collection is likely to grow the brand considerably. Brett told investors that Madewell is on its way to become a billion-dollar brand, and the release of men’s clothing will help them make that goal.
The company also announced that they’re going green, and shrimp shells are involved. The chemicals used to dye cotton will be replaced with shrimp shells called chitosan — it’s a toxin-free way to color denim. Now, their denim will use 65% fewer chemicals and 75% less water than other fabrics.
Madewell has been on top of the socially and environmentally conscious trends lately. Earlier in August, the brand extended its size range from 23 to 37 in denim styles and dresses, knitwear, jackets, tops and more up to 3X. You can shop their new Fall 2018 eco collection — with extended sizing — here.