PHOTOGRAPHERMara Hoffman

Shopping for swimwear isn’t high on my list of favorite things to do. You don’t know what you’re getting online, you don’t know if it will fit, the fabric usually looks tacky, and all anyone wants is a swimsuit that looks good and pops on Instagram. Often times I find myself asking, where is the cool, sustainable swimwear that looks good on real bodies?

That’s where Mara Hoffman swimwear comes in. Hoffman’s concepts are always focused on bright colors and vibrant patterns and made from sustainable materials and ethical production methods. She’s known for creating cool swimwear that doesn’t scream ‘I’m at the beach’ and it’s known for its flattering fit on women of all shapes and sizes.

Hoffman’s soft and breezy aesthetic makes you want to go on a vacation if you don’t already have one planned, but even if you don’t her collection is full of essential, irresistible pieces worth investing in.

Scroll down to shop our favorites from Mara Hoffman’s sustainable swimwear.


MARA HOFFMAN

Mila Striped Wrap Swim Top

$160


MARA HOFFMAN

Zoa Multicolor Swim Bikini Bottoms

$135



MARA HOFFMAN

Carla Tie-Front Printed Swim Top

$150


MARA HOFFMAN

Lydia High-Waist Printed Swim Bikini Bottoms

$145


MARA HOFFMAN

Rio Tie-Front Ribbed Swim Top - Red

$150


MARA HOFFMAN

Lydia High-Waist Solid Ribbed Swim Bikini Bottom

$145


MARA HOFFMAN

Lira Brushed Stripes Scoop-Neck Swim Top

$145 $72


MARA HOFFMAN

Sita Side-Tie Swim Bikini Bottom

$120


MARA HOFFMAN

Scoop-Neck Swim Top, Black

$105


MARA HOFFMAN

Swim briefs

$79


MARA HOFFMAN

Carla Tie-Front Triangle Swim Top

$140


MARA HOFFMAN

Lydia High Waist Swim Bottoms

$130 $78

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