What does the famous performance artist taste like? You can find out at Frieze London
Marina Abramović has been naked on a gallery wall, cut a five-point star into her stomach, and sat motionless while a snake slithered around her body. Her latest piece — selling macarons that taste like herself — seems almost innocent and sweet in context.
In conjunction with the luxury dessert brand Kreëmart, Abramović released Marina Abramović-flavored macarons at Frieze London, where she played a video that explained the project’s inspiration.
“My grandmother, early morning, making coffee,” Abramović said in the video. “The smell of coffee was everywhere in the house. Then I remember the smells of fresh basil, thyme, cardamom seeds, and exotic smells from the trips I took later on and remember exploring volcanoes and waterfalls and remember this feeling in the early morning when I see the line of the sea just meet the ocean, and ocean meet the sky. All of this, in this macaron of me.”
The macarons are part of a larger art project Kreëmart is running with artists like Maurizio Cattelan, Richard Tuttle, Terence Koh, and more. Currently, the macarons are available exclusively at Harrods for a week before they move to Paris for the FIAC Art Fair. André-Naquian Wheeler of i-D writes that Abramović and Kreëmart have teased plans to release the macarons in cities around the world, including LA, Miami, Tokyo, Milan, and New York.
What does a Marina Abramović macaron taste like? According to ArtNet, “the flavors involved are strong and, much like the artist herself, aren’t for everybody.”