The Beauty Innovator Who Swears By Simplicity

Very few moments in the day are as bare as the moment you wake up. We each have our own kinks and quirks that help us get out of bed, but few of us are brave enough to share them with the world. Introducing A Cool Morning, a deep dive into the intimate daytime rituals of our coolest friends and beauty innovators.


Marla Beck is a boss. The beauty CEO is the co-founder of not one, not even two, but three extremely successful business ventures: fan-favorite beauty retailer Bluemercury, as well as cult-favorite brands M-61 and Lune & Aster. So, it’s pretty obvious that Beck is a fanatic of clean, vegan beauty—and knows what she’s talking about.


While running to 6 a.m. trains from Washington D.C. to New York City, watching over her companies, and raising three kids, it’s a wonder how Beck is able to have such a clear mind, and a clear complexion. Below, Beck reveals her secrets, which include four-mile runs, five-minute beauty routines, and so much more.



What’s the first thing you do every morning?

“Every morning I will power through The New York Post, The New York Times, The Wall Street Journal, and Financial Times to stay caught up on the latest news!”


Do you have a morning workout routine?

“I will go for a four-mile run in the morning. I like to do high-intensity interval training on the treadmill. It is a great way to clear the mind and reset. That’s normally the first thing I do. After the kids leave for school, I spend my mornings focusing on product development. We have these fluorescent yellow bags that contain all the different products and formulations we are testing, and we must have at least 20 that go between my house and the office. I still test every single batch of every product we produce!”


Shower at night, morning, or both?

“After running AND at night before bed.”


Daily alarm time? How many times do you hit snooze?

“I wake up at 6 a.m. automatically since I am so used to being on the 6 o’clock morning shuttle between New York City and Washington, D.C. No time for snoozing!”


If you’re running late, what’s the one thing you have to do?

“Mascara, liner, lip gloss.”


Favorite breakfast?

“Just an almond milk mocha.”


Weirdest morning beauty habit?  

“No beauty habit is weird. They’re all good! I have to do a PowerGlow Peel Pad in the morning almost every day. I just love how my skin feels after.”


Tell us your morning hair-care routine.

“Brush and go. I have blowouts two times a week and sleep with my hair in a silk scrunchie from SLIP. This saves a ton of time.”


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Best daughters ever.

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How much time do you spend on your skincare routine?

“I like to keep my routine quick and simple, but use really effective ingredients. I can’t live without glycolic acid, hyaluronic acid, and vitamin C. Since I created the M-61 PowerGlow Peel, I have always wanted to create a skincare routine using a pad format. We are on-the-go more than ever before, and that includes myself! I created a new skincare category, Serum Pads, so now I use only pads in my routine: Fast Blast cleansing cloths, PowerGlow® Peel pads, and Vitablast C™ serum pads at night, and our Hydraboost HA moisturizing serum pads in the morning. My dream has always been to travel with my entire skincare routine in a pad. I am almost there!”


How long do you usually take to get ready for the day?

“I normally have just five minutes to get ready. First, I apply M-61 Hydraboost Moisturizer all over my face and neck, then Lune+Aster RealGlow Primer for the perfect amount of radiance. Then I use the Lune+Aster Supermoon Bronzer and Glow Palette on my cheeks and lids. I use the two dark colors for contour and the lightest color on my eyelids. I’ll also swipe on the Lune+Aster Dawn to Dusk Gel Eyeliner in navy and then Formidable Mascara for super-voluminous lashes. For lips, I use the Powerlips Quickstick in Squad as a base before swiping on Lune+Aster’s Vitamin C+E Lip Gloss in CEO (of course)! Ready for anything!”


What’s the one product you could never leave the house without putting on?

“Lune+Aster Formidable Mascara.”


The first thing that popped into your head this morning?

“How much I love my family.”



PowerGlow Peel



Large slipsilk & #153 Scrunchies - Black, Pink, Caramel



Vitablast C Serum Pad



Hydraboost HA Serum Pad



Hydraboost HA Gel Moisturizer



RealGlow Primer



Dawn to Dusk Gel Eyeliner



Formidable Lengthening Mascara



Vitamin C+E Lip Gloss


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