How do you expect people to know you’re deeply, unconditionally, irrevocably in love with your partner if you don’t wear it? According to today’s most photographed celebrity duos, you can’t.
Coordinating couples isn’t necessarily new (just ask Britney and Justin circa 2001), but it’s certainly reached fever pitch of late. Here’s Priyanka Chopra and Nick Jonas embracing a monochromatic moment at the airport. They also matched in bridal white on the Cannes red carpet. And again, in seaside-inspired pastels. Then there’s brother Joe with new wife Sophie Turner, who, after mutually ascribing to many different color schemes, both arrived at the Dark Phoenix premiere in stripes.
Need we not forget Justin Bieber and Hailey Baldwin’s pastel pink sweats, John Legend and Chrissy Teigen’s black shag moment with statement buttons (it’s as much as it sounds), and, of course, J. Lo and A. Rod, on multiple occasions.
Isabelle Chaput, one half of matching photographer duo @Young_Emperors, says she’s noticed matching couples becoming a growing trend. On Instagram, the pair garner comments ranging from “This is adorable” and “couple goals” to those tagging their significant other “Us ASAP.”
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But what lengths would you go for you and another human to come as an aesthetically-pleasing package? Forget a romantic partner, would you match your friends, roommates or even coworkers to achieve the much-coveted ‘cheerleader effect’? And what kind of inventory and admin would such an undertaking require?
For now, it seems easier to leave it to the experts (and celebrity stylists).